One deck. Everything about the company: what we do, what we believe, the Second Brain, the commands, the rituals. Read it before your first real task.
Not a consultancy that advises from the outside. Not a freelancer that disappears. We sit inside the team — fixing tracking, proving ROI, automating reporting. Powered by AI.
The rule of Amplio: we don't just show numbers. We make sure the numbers are right first.
Every engagement maps to one or more of these. Know them cold.
Full GA4 + GTM build, server-side via Stape with custom connections to 7 platforms. Recovers 20 to 40% of lost conversions.
Cross-platform attribution. GA4 to ads reconciliation. 34% of sessions are hidden by consent — we measure the gap.
AI powered reporting, anomaly detection, consent impact analysis. Monthly performance report + business review meeting.
Cookiebot, Usercentrics, Consent Mode v2. GDPR compliant without sacrificing data quality.
Custom AI interface on your preferred LLM. Real time insights into your data and tracking setup. Unlimited connections.
Audits, migrations, custom builds, incident triage. Scoped engagements outside the retainer tiers.
Foundation is the productised one time fix. Maintained is the recurring retainer. Managed stacks a custom AI interface and unlimited connections on top. Every new deal lands in one of the three.
€400 to €1,500
One time
Scope: Audits, GTM rebuilds, server side migrations, Consent Mode v2 implementations, attribution wiring. Productised one time engagements with a fixed price.
€700 to €1,200/mo
Monthly retainer
Scope: Ongoing tracking maintenance, Consent Mode v2, server side with custom connections to 7 platforms, custom attribution, monthly reporting + business review.
From €1,800/mo
Monthly retainer
Scope: Everything in Maintained + custom AI interface on your preferred LLM for real time insights into your data and tracking setup. Unlimited connections.
Every new deal maps to Foundation, Maintained, or Managed. Upgrades from Maintained to Managed are celebrated — downgrades trigger a client health review.
These appear in decks, emails, the website. Anything else is unverified and does not ship.
20 to 40% of lost conversions recovered via server side + enhanced conversions. This is the sixth verified number.
Everything we know — every client, every SOP, every pattern — lives in a markdown Vault. Version-controlled. AI-readable. It's how Amplio scales.
Brain-Dump.md is the firehose. raw/ is immutable source material — clip, never edit.
Active client deliverables, internal builds, campaigns with a finish line.
Google Ads, Analytics, Sales, Amplio-Internal. Work that never "finishes".
Brand voice, playbooks, templates, skills, research. The library.
One concept per note, max 300 words, ≥1 wikilink. How knowledge compounds.
One folder per client. Overview, meetings, reports, tracking, correspondence, recommendations.
The Vault is built on a 3-layer architecture inspired by Karpathy's LLM Wiki. Understand this and you understand how the system learns.
00-Inbox/raw/
Immutable inputs. Articles, transcripts, PDFs, clippings. Tagged processed: true once compiled.
05-Galaxy/ + 03-Resources/
Compiled, structured, interlinked. Atomic Galaxy notes + Resources. What Claude reads when answering.
CLAUDE.md + program.md
The rules. How the Vault works, what gets routed where. The brain of the brain.
Say these to Claude and the right thing happens: file created, folder routed, report generated.
Overwrite CURRENT STATE, append to log. Run at end of every session.
Reads Brain-Dump.md, routes items, clears processed.
Full pass over raw sources. Lint checks broken links + stale content.
Creates full space from template. Updates index. Seeds data-context.
Claude reads their _overview + recent notes, returns status summary.
Reads all prospects, summarizes scores, stages, next actions.
Reads persona + outreach templates. Personalizes.
Reads ICP file. Returns score + tier + rationale.
Adds a row to the client's recommendations-tracker. Closes the loop.
Only Walter and Daragh have direct access to the Vault. Everyone else reads it through the Vault Dashboard and writes to it through update_ emails. The Vault stays alive because every session leaves it richer than it started.
vault-autoresearch runops.ampliodata.ioupdate_[you]: [client] — [what changed]forms.gle/Bcs52Zjd7qsyuJuv8 — one atomic signal per submissionupdate_ emailsScheduled autoresearch runs in the background: compile, lint, enrich, pattern analysis, health scoring. See scheduled-tasks-reference.md for the full 10 task fleet.
If your work contradicts one of these — stop and ask. These rules are in CLAUDE.md for a reason.
Welcome. This is the operating system. Learn it once. Use it every day. Questions → Walter or Daragh. Better questions → Claude.