Everything a new seller needs. Ideal customer profile, five buyer personas, the 4-touch cadence, the Attio workflow, competitive angles, and how we sound on the page. Read it once, then bookmark it.
Firmographic sweet spot and strong technographic signals. If a prospect misses on both, disqualify early.
They think in client deliverables. Position Amplio as the thing that makes THEM look good to THEIR clients. Highest revenue, compound referral channel.
Tier: T2 – T3 · Channel: LinkedIn DM
"How much time does your team spend on tracking setup for new clients? We've cut that from weeks to 48 hours for similar agencies."
Judged on the numbers. If the numbers are wrong, everything downstream fails. Lead with accuracy, not creativity.
Tier: T2 · Channel: Email
"We audited a similar company last month. Their GA4 conversions were 22% lower than Google Ads. Server side GTM + enhanced conversions recovered +18% visibility in two weeks."
Cares about narrative, not raw data. Frame everything as a credible story about marketing impact. They're pitching a board, not reading a dashboard.
Tier: T3 · Channel: Warm intro
"Most CMOs pitch dashboards at board level. That's not a credible story. We connect GA4 to CRM to pipeline to revenue — closed loop. Your board goes from 'marketing spends' to 'marketing drives revenue.'"
Overwhelmed and practical. Lead with speed and low effort. They don't want a strategy conversation, they want a fix.
Tier: T1 – T2 · Channel: Email
"We audit GA4 e-commerce setups. Typical finding: purchase events are incomplete — missing SKU, wrong value, no real time revenue. We fix it in 48 hours, and it lifts conversion visibility 5 to 20%."
Building the plane while flying it. Position Amplio as the thing they don't have to think about. Investor metrics are the real driver.
Tier: T1 · Channel: LinkedIn · Twitter/X
"Have you set up proper funnel tracking yet? Most founders skip it early — fair, you're busy. But it bites you at Series A when investors ask 'what's your CAC?' We do the setup in 48h."
Don't wing it. Don't spam. Four calibrated touches, then 90-day cooldown. If they respond at any touch, abandon the cadence and shift to discovery.
Your job stops being "get them to reply" and starts being "understand their pain." Shift immediately to discovery mode. Ask questions. Listen longer than you speak.
Three core objects. Two lists. One source of truth. Every prospect, contact, and deal flows through Attio.
Coming soon: when a Lead moves from Qualified to Meeting, Claude automatically generates a pitch deck for the meeting. The deck is customised to the prospect's ICP segment, inherited persona, and detected tracking gaps — no more deck building by hand.
Never disparage competitors. Say what's true about them, then say what's different about us. The angle always wins over the attack.
Mid to large marketing agencies who bolt analytics onto a media offer. We are analytics first, AI powered, and we do not compete for media budget.
A team, not a person. Always available, always senior.
They show numbers. We make sure the numbers are right first.
Who audits the auditor?
Who we do not compete with: big consultancies like Deloitte or Accenture. Different buyer, different budget, different scope. If a prospect is evaluating Deloitte against us, we either walk or pitch a project, never a retainer.
Every message represents Amplio. Confident, not arrogant. Direct, not blunt. Technical, not intimidating. Warm, not casual.
Say tracking, not instrumentation. Say insights, not learnings. Say fix / solve, not optimize / enhance. Say AI-powered, not ML. 15–20 words per sentence. Active voice. Verified proof points only.
Pipeline hygiene is the job. Every deal in the Sales list has a Next Action and a Next Action Date. Always.