/DECK 05 · BUSINESS MODEL
STARTER · GROWTH · PROJECTS · B2B2C

Two tiers, plus projects. One unfair edge.

Amplio Data embeds senior analytics expertise inside marketing teams — powered by AI automation. Productised tiers (Foundation, Maintained, Managed) plus one time and ad hoc projects. Predictable economics. Sold direct and through agency partners (B2B2C).

3tiersFoundation · Maintained · Managed
€700/moMaintained floor
+40%Typical agency markup
100+Teams shipped on
Business model · tiers, pricing, B2B2C
01 / 08 · → next
/01 · POSITIONING
/WHERE WE SIT

Not a freelancer. Not a SaaS. Not a generalist agency.

We sit in a specific gap — productised scope, senior delivery, AI leverage. One senior analyst amplified by automation, costing less than a mid level hire and delivering more than a junior agency team.

NOT A FREELANCER

Senior analyst, AI powered

Amplified by automation. Less than a mid level hire, more than a junior agency team.

NOT A SAAS TOOL

Implementation included

Tools don't fix tracking — people do. We ship the setup, then keep it clean.

NOT A GENERALIST AGENCY

Productised scope

Foundation / Maintained / Manageds — you always know what you're buying.

Two productised tiers plus projects · one unfair edge
02 / 08
/02 · THE THREE TIERS

Choose the depth of partnership.

Foundation is the productised one time fix. Maintained is the recurring retainer. Managed stacks a custom AI interface and unlimited connections on top. Three tiers, one ladder.

FOUNDATION

Productised one time fix.

€400 to €1,500 · one time

  • Tracking audits and rebuilds
  • Server side migrations
  • Consent Mode v2 implementations
  • Attribution wiring
  • Fixed price, fixed scope, 48 hour delivery
MAINTAINED

Tracking that stays clean.

€700 to €1,200 / month

  • Ongoing tracking maintenance
  • Consent Mode v2 kept healthy
  • Server side with custom connections to 7 platforms
  • Custom attribution
  • Monthly reporting + business review meeting
MANAGED · FLAGSHIP

Maintained + chat with your data.

From €1,800 / month

  • Everything in Maintained
  • Custom AI interface on your preferred LLM
  • Real time insights into your data and tracking
  • Unlimited platform connections
  • Fast async support during business hours
Foundation · Maintained · Managed
03 / 08
/03 · UNIT ECONOMICS

The math behind the tiers.

Productised scope plus AI driven delivery equals healthy margin without burning out. Numbers below span the Maintained to Managed retainer range.

RETAINER RANGE
€700–1,800+
Maintained to Managed, per month
DELIVERY HOURS
6–8h
Per month, AI powered
GROSS MARGIN
~62%
After tools + contractor time
GM · 6 MONTHS
~75%
Projected — automation maturing

Why it holds: AI leverage turns 20h of manual work into 6 to 8h of senior analyst time. Productised scope means no surprise drag. Retention compounds the margin — projected gross margin lifts to ~75% in six months as the automation layer matures.

Maintained to Managed retainer assumptions
04 / 08
/04 · REVENUE MIX

How the book breaks down today.

/TIER MIX · ACTIVE CLIENTS

By depth of engagement

  • Projects — 50%
  • Maintained retainer — 25%
  • Onboarding / new — 25%
/REVENUE MIX · BY SOURCE

Direct vs agency-partner channels

  • Direct SMB / mid — 60%
  • Agency partners — 30%
  • Project one offs — 10%

Direct still leads, but the agency partner channel is the compound growth lever — one agency brings many end clients. Rapid Agency (Belfast) is the live template.

Tier mix + revenue source · Q2 2026
05 / 08
/05 · GTM MOTION

B2B2C through agency partners.

We sell direct, but the compound channel is agency partners. They bring the end client — we bring the tracking stack. Rapid Agency (Belfast) is the live template; contracted engagements include Devenish and more in flight.

NODE 01
Agency partner
→
NODE 02
Amplio
→
NODE 03
End client
WHY AGENCIES REFER US
  • Measurable campaigns — fix tracking before launch, prove revenue impact.
  • No channel overlap — pure analytics, we don't compete for media budget.
WHAT IT UNLOCKS
  • Lower end-client churn — clean data = trusted reporting = longer retention.
  • 48h delivery — setup lands between sales call and campaign launch. No drag.
Rapid Agency (Belfast) · live template
06 / 08
/06 · ACTIVE BOOK & PIPELINE

Who's on the book today.

Active direct and agency partner engagements. Q2 2026 geo focus: UKI, DACH, Benelux, Nordics.

STARTER

Certify Education

IELTS prep. Barcelona + Madrid. Monthly retainer + monthly reporting.

STARTER

Odisei Music

Post launch. Report harness pilot.

PROJECT

Code & Wander

London. Scoped tracking & analytics project.

PROJECT

Birdie

London care services. Scoped project engagement.

ONBOARDING

The Lily Effect · Cropple

Direct engagements in setup.

AGENCY PARTNER

Rapid Agency

Belfast. Contracts with us on behalf of Devenish and other end clients.

TRACKED PROSPECTS
~30
Across core geos
TARGET ADDS
3–5
New clients in Q2 2026
GEO FOCUS
UKI · DACH · Benelux · Nordics
Core Q2 2026 regions
Past: Weglot · Demodesk · Usercentrics · Brighter Future Mediation
07 / 08
/07 · STATUS & NEXT
/WHERE WE ARE · Q2 2026

Productised. Profitable. Referable.

AVG ROAS LIFT
+37%
Across the book
FULL SETUP
48h
Call to campaign ready
TEAMS SERVED
100+
Cumulative
/NEXT · THIS QUARTER
  • Land 3 to 5 new clients — UKI, DACH, Benelux, Nordics
  • Expand Rapid Agency pattern to 2 more partners
  • Push Maintained + Managed share from 25% toward 40%
/UP NEXT
  • Deck 06 — Services & Methodology
  • 48 hour setup, deliverable catalogue, working rhythm per tier
Better Data. Smarter Campaigns. Proven ROI.
08 / 08