Amplio Data embeds senior analytics expertise inside marketing teams — powered by AI automation. Productised tiers (Foundation, Maintained, Managed) plus one time and ad hoc projects. Predictable economics. Sold direct and through agency partners (B2B2C).
/ Amplio internal onboarding · use → to advance
/ 01 — Positioning
We sit in a specific gap — productised scope, senior delivery, AI leverage. One senior analyst amplified by automation, costing less than a mid level hire and delivering more than a junior agency team.
Amplified by automation. Less than a mid level hire, more than a junior agency team.
Tools don't fix tracking — people do. We ship the setup, then keep it clean.
Foundation / Maintained / Managed — you always know what you're buying.
/ 02 — The three tiers
Foundation is the productised one time fix. Maintained is the recurring retainer. Managed stacks a custom AI interface and unlimited connections on top. Three tiers, one ladder.
Tracking audits and rebuilds, server side migrations, Consent Mode v2 implementations, attribution wiring. Fixed price, fixed scope, 72 hour delivery.
Ongoing tracking maintenance, Consent Mode v2 kept healthy, server side with custom connections to 7 platforms, custom attribution, monthly reporting plus a business review meeting.
Everything in Maintained, plus a custom AI interface on your preferred LLM, real time insights into your data and tracking, unlimited platform connections, fast async support during business hours.
/ 03 — Unit economics
The range every margin number on this slide assumes — without burning out.
AI leverage turns 20h of manual work into 6 to 8h of senior analyst time.
Productised scope means no surprise drag.
Retention compounds the margin — projected to lift to ~75% in six months as the automation layer matures.
/ 04 — Revenue mix
Projects are half the book; Maintained sits at 25% with onboarding clients behind it. The quarter's push moves the recurring share from 25% toward 40%.
Direct SMB and mid market leads, agency partners take 30%, project one offs the rest. Direct still leads, but the agency partner channel is the compound growth lever — one agency brings many end clients. Rapid Agency (Belfast) is the live template.
All bars on a shared 0 – 100% scale · left: share of active clients by depth · right: share of revenue by source · Q2 2026
/ 05 — GTM motion
We sell direct, but the compound channel is agency partners. They bring the end client — we bring the tracking stack. Rapid Agency (Belfast) is the live template; contracted engagements include Malone Hotel, Devenish, Alternative Energy and Capper Trading.
| Angle | Point | Detail |
|---|---|---|
| Why refer | Measurable campaigns | We fix tracking before launch and prove revenue impact. |
| Why refer | No channel overlap | Pure analytics — we don't compete for media budget. |
| Unlocks | Lower end client churn | Clean data = trusted reporting = longer retention. |
| Unlocks | 72h delivery | Setup lands between sales call and campaign launch. No drag. |
/ 06 — Active book & pipeline
Active direct and agency partner engagements. Geo focus: UKI, DACH, Benelux, Nordics.
| Client | Engagement | Notes |
|---|---|---|
| Certify Education | Maintained | IELTS prep. Barcelona + Madrid. Monthly retainer + monthly reporting. |
| Odisei Music | Maintained | Post launch. Report harness pilot. |
| Code & Wander · Birdie | Project | Scoped London projects: tracking and analytics. |
| The Lily Effect · Cropple | Onboarding | Direct engagements in setup. |
| Instalat | Project | Manresa immobiliària. Website build, client reviewing preview. |
| Rapid Agency | Agency partner | Belfast. Contracts for Malone Hotel, Devenish, Alternative Energy, Capper Trading. |
| Pipeline | ~30 tracked prospects | Target 3 – 5 new clients this quarter · UKI, DACH, Benelux, Nordics. |
/ 07 — Status & next
This quarter: land 3 to 5 new clients across UKI, DACH, Benelux and Nordics, expand the Rapid Agency pattern to 2 more partners, and push the Maintained plus Managed share from 25% toward 40%.
/ Up next · Deck 06 — Services & methodology: 72 hour setup, deliverable catalogue, working rhythm per tier