/DECK 10 · SKILL LIBRARY
55 SKILLS · 8 DOMAINS · ONE LIBRARY

Every skill. On the shelf.

Amplio's working library — 55 skills across 8 domains. In-house builds and Cowork plugins we've integrated. Each card triggers a real Claude capability, and the feedback loop routes input straight into the Vault via Gmail automation.

55skillsWorking library
8domainsAcross the agency
1loopFeedback into the vault
0duplicatesCurated, not auto-imported
Skill library · the working shelf
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/01 · ANATOMY OF A SKILL
/WHAT A SKILL IS

A skill is a trigger, a description, and a body.

Every Claude skill is a SKILL.md file with YAML frontmatter. Claude loads it on demand when the user's request matches the trigger phrases — no extra context burned until needed.

FRONTMATTER

Trigger + description

Name, description, and trigger phrases. This is what Claude matches against the user's request.

BODY

Instructions + context

The actual playbook — steps, examples, rules, references. Loaded only when the skill fires.

FEEDBACK.MD

The learning file

Every submission appended with timestamp and sender. Three low ratings in 30 days triggers a rewrite.

Trigger · description · body · feedback
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/02 · THE FEEDBACK LOOP

Click feedback. Skill gets better.

Every card has a "Feedback" button. It opens a pre-filled mailto that flows through the Gmail-to-Vault automation. Claude appends your note to feedback.md, updates the SKILL.md once patterns surface, and logs the change.

NODE 01
Click feedback
NODE 02
Labelled email
NODE 03
Claude fetches
NODE 04
Vault updates
RULE 01

Never overwrite

Every submission is appended with timestamp and sender. Full history stays intact.

RULE 02

Three signals = rewrite

Rating ≤ 2 three times in 30 days flags the skill for a rewrite.

RULE 03

skill-creator owns it

When a rewrite is needed, skill-creator drafts the new SKILL.md.

Gmail → Vault → SKILL.md — closed loop
03 / 10
/03 · DOMAINS

Eight domains. Fifty-five skills.

The library is organised around the shape of Amplio's work — sales motion, analytics delivery, knowledge management, and the meta layer that keeps the library itself alive.

DOMAIN 01

Sales & outreach

ICP scoring, scraping, CRM, persona-driven outreach.

6 skills
DOMAIN 02

Marketing & brand

Content, SEO, campaigns, brand review.

8 skills
DOMAIN 03

Advertising

Performance, audience, budget allocation.

3 skills
DOMAIN 04

Data & analytics

Tracking, SQL, stats, dashboards, viz.

12 skills
DOMAIN 05

Vault autoresearch

Second-Brain self-improvement, cross-client learning.

6 skills
DOMAIN 06

Operations

Process docs, runbooks, compliance, vendor review.

9 skills
DOMAIN 07

Documents

xlsx · pptx · docx · pdf artefacts.

4 skills
DOMAIN 08

Meta & Cowork

find-skills, skill-creator, plugin management.

7 skills
Domains compound — sales feeds data, data feeds vault, vault feeds skills
04 / 10
/04 · SALES · MARKETING · BRAND

From cold prospect to on-brand copy.

Everything that moves a target from a domain list to a signed retainer — plus the content engine that keeps the brand voice consistent.

CORE · 01

website-scraping-scorer

Score prospects on tracking, consent, analytics infra.

CORE
CORE · 02

icp-buyer-personas

Amplio's ICP and persona intelligence. Qualify and target.

CORE
CORE · 03

vibe-persona-outreach

Turn ICP data into personalised outreach with contacts.

CORE
CORE · 04

attio-crm-enrichment

Add, update, enrich People, Companies, and Deals in Attio.

CORE
CORE · 05

competitive-analysis

Research competitors — positioning, messaging, content.

CORE
CORE · 13

brand-guidelines-git

Apply Amplio brand: colours, type, layout patterns.

CORE
PLUGIN · 07

marketing:content-creation

Blog, social, email, landing-page, case-study drafts.

PLUGIN
PLUGIN · 11

marketing:seo-audit

Keyword research, on-page, content gaps, technical.

PLUGIN
Plus: competitive-brief · draft-content · email-sequence · campaign-plan · brand-review · performance-report
05 / 10
/05 · ADVERTISING & DATA · 15 SKILLS

Tracking in. Insight out.

The analytics trinity and the analysis engine around it — measurement setup, SQL, stats, charts, dashboards, and budget optimisation across paid channels.

CORE · 15

performance-analytics

Campaign metrics, trends, optimisation recommendations.

CORE
CORE · 16

audience-overlap-analyzer

Overlap and cannibalisation across campaigns and platforms.

CORE
CORE · 17

cross-platform-budget-allocator

Budget split across Google, Meta, TikTok, LinkedIn, Microsoft.

CORE
CORE · 18

analytics-tracking

GA4, GTM, events, conversions, UTMs — audit and fix.

CORE
CORE · 19

sql-queries

Snowflake · BigQuery · Databricks · Postgres.

CORE
CORE · 20

data-visualization

matplotlib · seaborn · plotly — publication-quality figures.

CORE
PLUGIN · 22

data:analyze

From single-metric lookup to full analysis, end-to-end.

PLUGIN
PLUGIN · 26

data:build-dashboard

Interactive HTML dashboards — KPIs, charts, filters.

PLUGIN
Plus: statistical-analysis · write-query · explore-data · validate-data · create-viz · data-context-extractor
06 / 10
/06 · VAULT & AUTORESEARCH

The Second Brain maintains itself.

Vault-autoresearch runs the self-improving loop on the knowledge base — it scores, enriches, and cross-links the Vault daily. Client data-context and cross-client pattern skills turn the Vault into a learning system.

PLUGIN · 30

vault-improve

Iterative autonomous improvement loop for the Vault, Karpathy-style autoresearch.

VAULT
PLUGIN · 31

vault-health-score

Quantitative Vault score — links, freshness, coverage, provenance.

VAULT
PLUGIN · 32

research-enrich

Autonomously research topics and enrich Vault notes with fresh findings.

VAULT
PLUGIN · 33

client-data-context

Build and maintain per-client data-context files sourced from the Vault.

VAULT
PLUGIN · 34

client-insights

Client reports, business patterns, and improvement opportunities from Vault data.

VAULT
PLUGIN · 35

cross-client-learner

Cross-client pattern analysis. Generate playbooks from repeated insights.

FLAGSHIP
Runs daily at 09:00 via the vault-autoresearch scheduled task
07 / 10
/07 · OPERATIONS & DOCUMENTS

Deliverables out. Business in order.

File-format skills that produce the artefacts clients actually receive, plus the operations layer that keeps the business side crisp — process docs, status reports, compliance, vendor reviews.

CORE · 45

xlsx

Formulas, pivots, charts — any .xlsx work.

DOC
CORE · 46

pptx

Create, edit, parse, combine PowerPoint decks.

DOC
CORE · 47

docx

Reports, memos, letters, templates — any .docx.

DOC
CORE · 48

pdf

Extract, create, merge, split, forms.

DOC
PLUGIN · 36

operations:process-doc

Flowcharts, RACI, SOPs with edge cases.

OPS
PLUGIN · 37

operations:status-report

Weekly or monthly report with KPIs, risks, actions.

OPS
PLUGIN · 38

operations:runbook

Step-by-step with troubleshooting and rollback.

OPS
PLUGIN · 44

operations:vendor-review

TCO, risk, side-by-side, recommendation.

OPS
Plus: risk-assessment · compliance-tracking · change-request · capacity-plan · process-optimization
08 / 10
/08 · META & OWNERSHIP

Every skill has an owner.

Owners decide when to rewrite, retire, or promote a plugin skill to core. Four roles cover the full library — and the meta layer keeps the library itself alive.

/OWNERSHIP
  • Daragh — Library curator. Reviews feedback weekly. Proposes rewrites, deprecations, new skills.
  • Walter — Core skills owner. Ships analytics-tracking, icp-buyer-personas, brand-guidelines-git, attio-crm-enrichment.
  • Plugin authors — Upstream. Marketing, Operations, Data, Vault-autoresearch plugins are authored externally.
  • Claude — Execution. Appends feedback, flags patterns, drafts SKILL.md updates. Never removes without approval.
/META LAYER
  • find-skills — discover and install when a capability is missing.
  • skill-creator — the skill that builds skills. Create, edit, benchmark, optimise.
  • setup-cowork — guided Cowork setup and tool connection.
  • schedule — create scheduled tasks that run on demand or on an interval.
  • consolidate-memory — reflective pass over memory files.
Daragh curates · Walter ships core · Claude executes
09 / 10
/09 · STATUS & NEXT
/WHERE WE ARE · Q2 2026

Every skill — on the shelf.

TOTAL SKILLS
55
Core + plugin
DOMAINS
8
Sales to meta
FULL SETUP
48h
From call to campaign ready
TEAMS SERVED
100+
Cumulative
+37% AVG ROAS LIFT DARAGH CURATES WEEKLY FEEDBACK → SKILL.MD

Up next: return to the suite index, or re-read /09 for the Gmail-to-Vault automation that makes the feedback loop work.

Better Data. Smarter Campaigns. Proven ROI.
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