Amplio internal · Deck 10 · Skill library
Skill library · the working shelf

Every skill, on the shelf.

Amplio's working library — 55 skills across 8 domains. In house builds and Cowork plugins we've integrated. Each card triggers a real Claude capability, and the feedback loop routes input straight into the Vault via Gmail automation.

55
Skills · working library
8
Domains · across the agency
1
Feedback loop into the vault
0
Duplicates · curated, not auto imported

/ Amplio internal onboarding · use → to advance

Skill library · the working shelf
Amplio internal · Deck 10 · Skill library

/ 01 — Anatomy of a skill

A skill is a trigger, a description, and a body.

Every Claude skill is a SKILL.md file with YAML frontmatter. Claude loads it on demand when the user's request matches the trigger phrases — no extra context burned until needed.

/ 01

Frontmatter — trigger + description

Name, description, and trigger phrases. This is what Claude matches against the user's request.

/ 02

Body — instructions + context

The actual playbook — steps, examples, rules, references. Loaded only when the skill fires.

/ 03

feedback.md — the learning file

Every submission appended with timestamp and sender. Three low ratings in 30 days triggers a rewrite.

Trigger · description · body · feedback
Amplio internal · Deck 10 · Skill library

/ 02 — The feedback loop

Click feedback, and the skill gets better.

Every card has a "Feedback" button. It opens a prefilled mailto that flows through the Gmail to Vault automation. Claude appends your note to feedback.md, updates the SKILL.md once patterns surface, and logs the change.

NodeWhat happensThe rule it obeys
01Click feedback — every card carries the button, prefilled and readyOne click, no friction
02Labelled email — lands in Gmail already routed for the automationGmail → Vault
03Claude fetches — appends the note to feedback.md with timestamp and senderNever overwrite — history intact
04Vault updates — rating ≤ 2 three times in 30 days flags a rewrite; skill-creator drafts the new SKILL.mdThree signals = rewrite
Gmail → Vault → SKILL.md — closed loop
Amplio internal · Deck 10 · Skill library

/ 03 — Domains

Eight domains. Fifty five skills.

The library is organised around the shape of Amplio's work — sales motion, analytics delivery, knowledge management, and the meta layer that keeps the library itself alive.

/ 01

Sales & outreach

ICP scoring, scraping, CRM, persona driven outreach.

6 skills
/ 02

Marketing & brand

Content, SEO, campaigns, brand review.

8 skills
/ 03

Advertising

Performance, audience, budget allocation.

3 skills
/ 04

Data & analytics

Tracking, SQL, stats, dashboards, viz.

12 skills
/ 05

Vault autoresearch

Second Brain self improvement, cross client learning.

6 skills
/ 06

Operations

Process docs, runbooks, compliance, vendor review.

9 skills
/ 07

Documents

xlsx · pptx · docx · pdf artefacts.

4 skills
/ 08

Meta & Cowork

find-skills, skill-creator, plugin management.

7 skills
Domains compound — sales feeds data, data feeds vault, vault feeds skills
Amplio internal · Deck 10 · Skill library

/ 04 — Sales · marketing · brand

From cold prospect to on brand copy.

Everything that moves a target from a domain list to a signed retainer — plus the content engine that keeps the brand voice consistent.

/ C01

website-scraping-scorer

Score prospects on tracking, consent, analytics infra.

/ C02

icp-buyer-personas

Amplio's ICP and persona intelligence. Qualify and target.

/ C03

vibe-persona-outreach

Turn ICP data into personalised outreach with contacts.

/ C04

attio-crm-enrichment

Add, update, enrich People, Companies, and Deals in Attio.

/ C05

competitive-analysis

Research competitors — positioning, messaging, content.

/ C13

brand-guidelines-git

Apply Amplio brand: colours, type, layout patterns.

/ P07

marketing:content-creation

Blog, social, email, landing page, case study drafts.

/ P11

marketing:seo-audit

Keyword research, on page, content gaps, technical.

C = core, built in house · P = Cowork plugin

Plus: competitive-brief · draft-content · email-sequence · campaign-plan · brand-review · performance-report
Amplio internal · Deck 10 · Skill library

/ 05 — Advertising & data · 15 skills

Tracking in, insight out.

The analytics trinity and the analysis engine around it — measurement setup, SQL, stats, charts, dashboards, and budget optimisation across paid channels.

/ C15

performance-analytics

Campaign metrics, trends, optimisation recommendations.

/ C16

audience-overlap-analyzer

Overlap and cannibalisation across campaigns and platforms.

/ C17

cross-platform-budget-allocator

Budget split across Google, Meta, TikTok, LinkedIn, Microsoft.

/ C18

analytics-tracking

GA4, GTM, events, conversions, UTMs — audit and fix.

/ C19

sql-queries

Snowflake · BigQuery · Databricks · Postgres.

/ C20

data-visualization

matplotlib · seaborn · plotly — publication quality figures.

/ P22

data:analyze

From single metric lookup to full analysis, end to end.

/ P26

data:build-dashboard

Interactive HTML dashboards — KPIs, charts, filters.

C = core, built in house · P = Cowork plugin

Plus: statistical-analysis · write-query · explore-data · validate-data · create-viz · data-context-extractor
Amplio internal · Deck 10 · Skill library

/ 06 — Vault & autoresearch

The Second Brain maintains itself.

Vault autoresearch runs the self improving loop on the knowledge base — it scores, enriches, and cross links the Vault daily. Client data-context and cross client pattern skills turn the Vault into a learning system.

#SkillTag
P30vault-improve — iterative autonomous improvement loop for the Vault, Karpathy style autoresearchVault
P31vault-health-score — quantitative Vault score: links, freshness, coverage, provenanceVault
P32research-enrich — autonomously research topics and enrich Vault notes with fresh findingsVault
P33client-data-context — build and maintain per client data-context files sourced from the VaultVault
P34client-insights — client reports, business patterns, and improvement opportunities from Vault dataVault
P35cross-client-learner — cross client pattern analysis; generates playbooks from repeated insightsFlagship
Runs daily at 08:00 as Phase I of the daily-intelligence cycle
Amplio internal · Deck 10 · Skill library

/ 07 — Operations & documents

Deliverables out, business in order.

File format skills that produce the artefacts clients actually receive, plus the operations layer that keeps the business side crisp — process docs, status reports, compliance, vendor reviews.

/ C45

xlsx

Formulas, pivots, charts — any .xlsx work.

/ C46

pptx

Create, edit, parse, combine PowerPoint decks.

/ C47

docx

Reports, memos, letters, templates — any .docx.

/ C48

pdf

Extract, create, merge, split, forms.

/ P36

operations:process-doc

Flowcharts, RACI, SOPs with edge cases.

/ P37

operations:status-report

Weekly or monthly report with KPIs, risks, actions.

/ P38

operations:runbook

Step by step with troubleshooting and rollback.

/ P44

operations:vendor-review

TCO, risk, side by side, recommendation.

C = core, built in house · P = Cowork plugin

Plus: risk-assessment · compliance-tracking · change-request · capacity-plan · process-optimization
Amplio internal · Deck 10 · Skill library

/ 08 — Meta & ownership

Every skill has an owner.

Owners decide when to rewrite, retire, or promote a plugin skill to core. Four roles cover the full library — and the meta layer keeps the library itself alive.

Ownership Four roles

Daragh — library curator. Reviews feedback weekly. Proposes rewrites, deprecations, new skills.

Walter — core skills owner. Ships analytics-tracking, icp-buyer-personas, brand-guidelines-git, attio-crm-enrichment.

Plugin authors — upstream. Marketing, Operations, Data, and Vault autoresearch plugins are authored externally.

Claude — execution. Appends feedback, flags patterns, drafts SKILL.md updates. Never removes without approval.

The meta layer 5 skills

find-skills — discover and install when a capability is missing.

skill-creator — the skill that builds skills. Create, edit, benchmark, optimise.

setup-cowork — guided Cowork setup and tool connection.

schedule — create scheduled tasks that run on demand or on an interval.

consolidate-memory — reflective pass over memory files.

Daragh curates · Walter ships core · Claude executes
Amplio internal · Deck 10 · Skill library

/ Status & next · Q2 2026

Every skill on the shelf — and the loop keeps it sharp.

Up next: return to the suite index, or revisit deck 09 for the Gmail to Vault automation that makes the feedback loop work.

55
Total skills · core + plugin
8
Domains · sales to meta
72h
Full setup · call to campaign ready
100+
Teams served · cumulative
+37% avg ROAS lift Daragh curates weekly Feedback → SKILL.md
Back to the suite index
Better Data. Smarter Campaigns. Proven ROI.