Amplio is productised by design. Every engagement follows the same 72 hour setup, the same deliverable catalogue, and the same working rhythm. The variable is depth, not methodology.
/ Amplio internal onboarding · use → to advance
/ 01 — The promise
Every engagement starts the same way. Inventory the stack, fix the breaks, ship a working foundation. Nothing custom until the basics are solid.
| Hour | Step | Day |
|---|---|---|
| H+0 | Kickoff & access | day one |
| H+12 | Full audit — inventory the stack | day one |
| H+24 | Fix plan | day one |
| H+40 | Rebuild & ship — fix the breaks | day two |
| H+60 | QA in production | day three |
| H+72 | Handover + Loom | day three |
/ 02 — Service tiers
Maintained is the entry retainer. Managed layers a custom AI interface and unlimited connections on top. Projects cover anything that does not fit the retainer model.
Monthly retainer. GTM tracking setup, Consent Mode v2, server side with custom connections to 7 platforms, custom attribution, monthly reporting + business review.
Monthly retainer. Everything in Maintained + custom AI interface on your preferred LLM for real time insights. Unlimited platform connections.
Tracking audits, server side migrations, incident triage, custom builds. Outside the retainer — booked when the work does not fit Maintained or Managed.
Same methodology at every tier · depth is the variable · B2B2C via agency partners
/ 03 — Service catalogue
These are the service categories every engagement draws from — how much of each lands in a client's scope depends on their tier and their starting point.
Tracking audit (GA4, GTM, Ads, Meta, TikTok) · GTM container rebuild · server side GTM via Stape with custom connections to 7 platforms · Consent Mode v2 + CMP wiring.
Enhanced + offline conversion tracking · custom attribution models · CRM to Ads pipelines · attribution & incrementality on demand.
Monthly performance report · business review meeting · tracking hygiene check · quarterly measurement roadmap.
Custom AI interface on your preferred LLM · real time insights on data + tracking · unlimited platform connections · fast async ambient support.
PostHog for web + product analytics · BigQuery or client warehouse integration · HTML dashboards wired to live data · Vault as the internal BI surface.
Stand alone audits · server side migrations · incident triage · custom builds and data recovery.
/ 04 — Deliverable matrix
GTM tracking setup · Consent Mode v2 implementation · server side tracking with custom connections to 7 platforms · custom attribution · monthly performance report + business review meeting · handover doc + Loom.
Everything in Maintained, plus — custom AI system that connects to your preferred LLM · chat with your data in real time · unlimited platform connections · fast async support during business hours.
Fee bars on a shared €0 – €2,000 monthly scale · both tiers carry the full Maintained catalogue
/ 05 — Working rhythm
Scheduled automation runs the daily loop. Human touchpoints layer on top — predictable, no surprises.
Feedback sync, client data pull, vault autoresearch, learning sync — phases of the 08:00 daily-intelligence cycle, in strict order.
MRR, health, recs, projects, pipeline — one page, redeployed every 4 hours by deploy-cycle. Everyone reads the same picture before their first meeting.
Monthly report delivered. Wins and losses reviewed. Priorities for the next month agreed.
Measurement roadmap. Tier fit review. New initiatives scoped.
/ 06 — Delivery stack
Fast delivery compounds when the system stays consistent.
GA4 for marketing, PostHog for web + product analytics.
Client side + server side containers.
CMP + Consent Mode v2.
Enhanced + offline conversions.
Our second brain is the internal BI surface — not Looker.
Pipeline + client records.
Second brain + Gmail automation.
Claude is the runtime. The dashboard is the read surface for the team.
/ 07 — Delivery principles
Underpinning all six — a learning loop. Every client has a recommendations tracker, data context, health scores, and signal extraction.
No attribution models on broken tracking. Fix the basics first, every time.
Every container, every event, every pipeline has a Loom and a doc. No tribal knowledge.
Clients talk to the person doing the work. No account managers between expertise and problem.
Claude and automation scale the dull work. Judgement calls stay human.
Reports show ROAS movement, not a list of tickets closed.
If we're not the right fit we'll say so. 30 day Maintained warranty is non negotiable.
/ Next step
Next deck covers the legal entities, team, tools, and the Attio CRM blueprint that keeps it running.